To incentivize development, Roblox offers game developers the ability to exchange Robux they've earned for USD (more on that later). The games found on Roblox are created both by individuals as well as professional developers. Additionally, players can re-sell items, trade or monetize their games in order to receive more Robux. Players can earn Robux through a one-time payment or through a monthly subscription called Roblox Premium. While free-to-play, cosmetic and in-game additions are available in exchange for "Robux", Roblox's site-wide currency. To date, Roblox has over 50M different games. Roblox is an online, multiplayer gaming platform launched in 2006 which allows players to create games and play games created by others. If you aren't under the age of 13, there's a high chance you haven't heard of Roblox.
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